Get a Progressive Web App Now to Bring Your Business into The Future
Did you know consumers have downloaded more than 149.3 billion mobile apps to their connected devices and this figure is projected to grow to 352.9 billion app downloads in 2021? Over the years, the mobile device has evolved from just a communication tool to a highly effective business tool. With the rapid technological advancements and more people getting addicted to mobile devices, the importance of mobile app for business has increased. It has changed the way how businesses work.
According to a recent study report, the mobile app market has reached close to $30 billion in revenue. So, it is essential for business owners, both small and large, to adopt this technology that brings numerous benefits to their business. Here we’ve listed a few biggest benefits of mobile app development in Seattle.
Improves Brand Loyalty
In the retail sector, mobile app increases customer loyalty and offers a unique opportunity for brand reinforcement through a new channel. It also encourages customers to download the free branded version, where they can customize preferences to fit their specific needs.
High Visibility
An increase in your brand’s visibility is one of the most significant benefits of creating a mobile app for your business. With a mobile app, your customer gets to know your brand better. It also provides your customers a new platform to connect with your business, and you are more likely to keep customer’s attention.
Accessibility
Smartphone and tablet users are always on the go, and they don’t have enough time to sign into a mobile website. Moreover, these mobile websites are designed only for readability and navigation, and not for process management. But, with a mobile app, the users or customers can get easy access to information products, services, and processes that they need in real-time.
A recent study states that mobile app users spend more time on a company’s mobile app than they spend on the company’s mobile website.
Does Your Business Need a Mobile App?
Your business needs a mobile app if,
1. Your website is optimized for mobile devices
2. Your competitors have mobile apps
3. Your app can solve a customer problem
4. Your business relies on repeat customers
5. You offer a customer loyalty program
6. You rely heavily on branding
7. You utilize user-generated content for marketing purposes
Progressive Web Apps
A progressive web app employs the latest technologies to garner the full benefits of both web and mobile applications. It is more similar to a website build using web technologies but works and feels more like an app.
Benefits of PWA
1. Built with progressive technology, PWA delivers seamless user experience.
2. Since there is no need to download an app, you don’t have to worry about getting on the Apple Store or Google Play Store any longer. This will save you a lot of money and time.
3. Highly compatible with both Android and iOS devices.
4. Quick and easy to download.
5. Can work in areas of low connectivity or offline.
The progressive web app is a new channel through which you can increase the company’s profits, and you can motivate customers to purchase from you with promotion, discount and bonus push notifications. If you are still not sure whether you need a mobile app, talk to the experts from a leading digital marketing agency in Seattle to find out how creating a mobile app can effectively assist in achieving your business goals.